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This domain states the following, "Why Stock Everlong Products? Why be a stockist? Why Stock Everlong Products? Welcome to Everlong Paint." We observed that the web site stated " Superior Quality and Superior Finish." It also stated " Vibrant Palette Inspired by Northumberland. Everlong is a premium chalk based paint, that is affordable, toy safe, environmentally friendly and of a superior quality, to allow you to create your own masterpiece. Importantly, our paint needs no wax finish, unlike many other brands. Play this short video to learn more. With Everlong you can ." The header had chalk paint as the highest ranking keyword. It was followed by colour palettes, furniture paint, and vintage paint which isn't as ranked as highly as chalk paint. The next words the site uses is paint. chalk based paint was also included and could not be seen by search parsers.